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A Simple Blueprint to List Building Success

By ListBuildingExpert on Saturday, July 24th, 2010 | 1 Comment

By Andrew Stark

If you struggle with listbuilding and getting people to enter their name and e-mail address in your opt-in form then prepare yourself to be amazed as I share three little tips that will skyrocket your conversions.

First up we need a strong lead magnet, we’ll use a little cheat and use PLR (private label rights) here. The second thing is a strong squeezepage where the only option to the visitor is to opt-in or shut the browser. Thirdly send traffic via article marketing.

By following this blueprint you will have a high converting squeezepage and lots of targeted traffic, what more could you ask for?

The Lead Magnet

You want to give away something that has a high value, and is different to what all the other marketers in your niche are offering. Now if you’ve been marketing for any length of time you will have seen offers for PLR content where you can just add your name to the bottom of the page and suddenly be an expert in the niche. Sadly it’s not that easy, but if you spend a little bit of time with your PLR it can become a real strong lead magnet. Let’s take golf as our example. Go through the PLR and pull out all of the content relating to hitting the big drives, and then compile it into a “Top 10 Driving Tips That Will Have You Hitting The Fairway Every Time”. Suddenly we have turned the PLR into a unique strong lead magnet.

A Strong Squeeze Page

The best way to improve conversions is to make the page look professional and keep it simple. Search the freelance sites / warrior forum and get a designer to create an ecover for your lead magnet, a good ecover should cost you less than $20 and really make it look a thousand times more valuable than the collection of PLR it started out as. Finally the design of the squeeze page itself should be super simple. An attention grabbing headline, your ecover, 2-3 bullet points and your opt-in box. The whole design should fit into a 800 x 600 pixel table so that the visitor can’t scroll the page, and the only link on this page should be to your privacy policy.

Laser Targeted Traffic

Article marketing is a great way to generate visitors and give you expert status. Continuing the golf theme do you think that people who read your article on “How To Hit More Fairways” would be interested in your free ebook? Combine this with the squeezepage and you’ll be building your list at warpspeed…

So in conclusion I’ve shown you how to turn PLR into a desirable lead magnet, given you a template for your squeezepage, and a great way to find people who are interested in your niche.

Article Source: http://EzineArticles.com/?expert=Andrew_Stark

http://EzineArticles.com/?A-Simple-Blueprint-to-List-Building-Success&id=4669053

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New List Builder: Instant Profit List

By ListBuildingExpert on Monday, July 19th, 2010 | No Comments

I recently stumbled across Instant Profit List, which is a cool viral list builder you can use to get lots of traffic fast by sending out your email promotions.. plus you earn instant commissions too….It’s pretty sweet, so I think you should check it out.

You should check it out Best Credit Based Safelist now!

p.s. This is just a post powered by the new traffic zombie to earn some extra credits.

Step By Step Guide To Safelist Success

By ListBuildingExpert on Monday, July 5th, 2010 | No Comments

Have you tried and failed to build your list using safelists?

Did you get thousands of emails and get totally overwhelmed trying to promote your affiliate offer only to give up and decided that this traffic source doesn’t work! Well this free report may just change your mind…

I personally use safelists to drive traffic to http://www.squeezepagesecretsrevealed.com and it adds new members every day and as these members repeat the process for me it becomes an autopilot list building machine.

Now I’m going to assume that you have a free report on a subject relating to Internet Marketing and that you’ve made a squeezepage so that people will give you their e-mail to download the report.

All you need to do now is to click the banner below and read the pdf on how Jerry & myself are successfully using safelists to grow our lists – advanced users scroll to the bottom for a list of sites to join.

Oh and don’t worry the banner is a direct link to my rebranded report, no opt-in required.

Happy List Building

Andrew

Step By Step Guide To Safelist Success

More Ways To Build Trust

By Miles on Friday, June 25th, 2010 | No Comments

Trust between you and your customers is extremely important, and it’s something that’s been covered on this site before. This time, we’re going to take a look at how you can build trust before the customer ever makes it to your squeeze page. After all, they won’t make it to the squeeze page if they don’t trust your site.

One big mistake a lot of sites make is hiding their content from people who haven’t opted in to their list, and signed up for their site. The idea behind this tactic is to entice the customer to sign up by dangling that content in front of them. More often than not, this creates distrust rather than genuine interest. Hiding your content leaves the customer with the impression that you have something to hide. This tactic actually used to be reasonably effective, but it has been abused heavily over the years, and as such, it no longer has the desired effect of enticing the customer into signing up for your list.

Before signing up for your list, a customer browsing your site is a guest in your part of the internet; remember to treat them as such. It’s good to be excited and passionate about your products and services, but don’t overdo it. If one of your guests spends ten minutes browsing your site before signing up for your site, and your list, only to find that things aren’t what they seemed, they’re going to feel mislead, and they will begin to distrust you. That doesn’t mean you shouldn’t talk yourself up at all, just remember to be reasonable about it. Don’t claim to have won awards you didn’t win, or that don’t exist. Don’t imply that you offer something you don’t. Basically, avoid lies of any sort, and you’ll convert those guests into subscribers.

It might sound a little strange, but try to think of your customers as new friends. If you build a new friendship on honesty and openness, you’ll keep that new friend for a long time. In this case, that new friend will sign up for your list, and hopefully even buy your products. Be clear about who you are and what you have to offer, and you will add quality subscribers to your list.

The Road To Disaster: Buying Leads

By Miles on Thursday, June 24th, 2010 | No Comments

We’ve all seen the companies offering large quantities of email addresses for low low prices, but what are you really getting for your money? Sure, you can add a lot of e-mail addresses to your list, but is it worth it? There are some serious problems with buying e-mail addresses in bulk that you should consider before making that purchase.

The first thing to remember is that not everyone is getting their e-mail addresses in a legitimate way. Some of the less honest companies are getting their addresses through dubious means, like breaking into people’s e-mail accounts, and downloading all their contacts, or by gaining access to someone else’s list. If you decide to buy leads, and those leads were acquired through dubious means, it’s a pretty safe bet that any mail you send to those leads will get flagged as spam.

Let’s just assume that the e-mail addresses were gathered in a legitimate, legal way. You still have to worry about the quality of the leads. Unless you offer a product or service that is universally needed or wanted, you are going to wind up with a lot of new leads that just don’t care about your niche. Chances are the e-mail addresses you’re buying came from a wide variety of sources, and contain a wide variety of consumers. They won’t necessarily be interested in your products or services.

If you’re reading this, then there’s a good chance you know how much effort goes into building up your brand. If you buy leads for your list, and wind up sending out e-mails to people that just don’t care about whatever you’re offering, you run the risk of damaging your brand. If your newly purchased subscribers get what they feel to be too many e-mails from you, they will come to think of your company as a spammer. Once that negative image is created in a person’s mind, it’s very hard to convince them they have the wrong idea about your company.

With the potential to get flagged as spam, the inability to target your audience, and the risk of damaging your brand, buying leads just isn’t worth the risks. It might work out for you if you have a truly ubiquitous product, but chances are you’re just going to make trouble for yourself by buying leads.

A Simple Squeeze Page Is An Effective Squeeze Page

By Miles on Tuesday, June 22nd, 2010 | No Comments

A good squeeze page can have a strong impact on the number of subscribers your list gets. Your squeeze page is your customer’s first experience with, and impression of your mailing list, and if they feel put off in any way by the squeeze page, they won’t sign up for the list. There is one important thing you can keep in mind to ensure your visitors have the best possible experience with your squeeze page: simplicity.

Your squeeze page should always mention the incentive for the reader to subscribe to your list. Whether your squeeze page details what they can expect from your list, or offers them a coupon  for signing up, you should make an effort to describe the incentive in a clear, and concise way.  For example, if your subscribers are going to get a lot of great sale offers and discounts from you, instead of writing three paragraphs about exactly what kinds of deals they can expect, just say something along the lines of  ”Get amazing discounts on the brands you love in your inbox every week!’ That way your subscribers know what to expect without being overloaded with details.

It is also important to keep the sign up form itself as simple and easy to understand as possible. Don’t offer an excessive amount of sign up options, and don’t set out to collect every piece of information about them imaginable on the squeeze page. Try to stick only to those details about them that are absolutely necessary to get them signed up for the list. Be sure to use simple and easy to understand terms to describe each field of the form. For example, when asking for their e-mail address, just label that field “e-mail” not something excessive, like “e-mail address where you want the newsletter sent”. If the form is unnecessarily complicated, your visitors will be confused by it, and they will very likely leave without actually signing up.

Simplicity is the key to a strong squeeze page. By keeping things clear and concise, you can ensure that your visitors will have a good experience with your squeeze page, and as a result, you’ll see a significant boost in the number of subscribers your list gets. So keep your squeeze page simple, and watch your list grow.

Tips For Boosting Your Opt In Rate

By Miles on Monday, June 21st, 2010 | No Comments

Building a list can be extremely challenging. Even if you’re doing everything right, you still might not be getting the opt ins you’d like. Fortunately, there’s hope. By following a few simple guidelines, you can boost your list’s opt in rate significantly.

The biggest thing to remember is that your opt in information above the fold. What’s the fold you ask? Think of your website like a newspaper. Before unfolding a paper, you are presented with all of the most important headlines, and your website should work the same way. When someone goes to your site, they should be presented with anything you feel is important (in this case, and opt in form) without having to scroll further down the page. The fold is that point where a user has to begin scrolling down to read the rest of what’s on a page, and you definitely want your opt in form above that point.

If you have an online store, consider putting your opt in form  at the end of the checkout process. Be sure to put it below the “Thank you for your purchase” message, but above any other information on the page. You want the customer to know that their transaction was successful, but you still want the opt in to appear before the fold. This helps the customer avoid confusion, and frustration, and it helps you increase your opt in rate.

If your opt in form appears on a page where the reader might want to do other things after they’ve filled out the opt in form, be sure to include a note  to let them know that they will be redirected back to that page after they’re done signing up for your list. If one of your readers is enjoying a video, or getting ready to download a few things from your site, they may be reluctant to do something that might take them away from that page. If they know they won’t lose the page they’re on, they’ll be more inclined to leave it temporarily to opt into your list. It probably goes without saying, but make absolutely certain that your opt in form does take your visitors back to the page they were on. It would be a shame to lose new subscribers over a technical hiccup.

If you keep your opt in form in a prominent place, and make signing up a hassle free experience for the subscriber, you will see a significant boost in the number of sign ups you get. Following the steps above will get more attention to your opt in form, and consequently, net you more subscribers.

Building A High Quality List

By Miles on Friday, June 18th, 2010 | No Comments

You might think that having a bigger list is going to lead directly to higher profits, but that’s not necessarily the case. Quality actually matters far more than quantity. It’s better to have a smaller list where most of the people on that list actually open the mail you send rather than a larger list where very few people ever open anything you send them.

The first step to building a quality list is to create a squeeze page. A squeeze page offers the visitor something of value in exchange for their name and email address. It’s very important that what you’re offering is actually of some value. An ebook, a coupon, an interesting or informative video, or anything else that might provide a value to the customer without adding to your cost. A good squeeze page can have a conversion rate of 40% – 50%, meaning that 4 or 5 out of every 10 people that visit it will give their name and email address.

Once you’ve got a good squeeze page set up, it’s time to bring some visitors to it. There are too many marketing methods to cover thoroughly here, so we’ll just touch on a few of the more prominent ones. Pay per click advertising through a service like Google Adwords can be a great way to drive traffic to your squeeze page. If you’re using Adwords, be sure to pick quality keywords that are directly related to your niche. Using keywords effectively ensures that you’ll draw the right people to your squeeze page.

You can also drive traffic to your squeeze page through a blog, or social marketing efforts on Twitter, or Facebook. It’s important to remember not to cross the line from marketing to spamming. If your blog, Twitter account, or Facebook page doesn’t serve a purpose other than pushing your list, it probably won’t attract the right kind of visitors.

Once you’ve built up a high quality list using the steps outlined above, be sure not to blow it. If every email you send is a near-identical sales email, your readers will stop opening your mail in no time. Instead, focus on providing informative content that gives your emails value in the customer’s eyes. Don’t ignore your sales emails all together, just make them part of a bigger picture.

It may sound like a lot of work, but following these steps will ensure that you’ll populate your list with people more likely to respond to your sales pitch. In short, you’ll be selling to people who are interested in buying, rather than having your message fall on deaf ears.

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