List Building Expert

You might think that having a bigger list is going to lead directly to higher profits, but that’s not necessarily the case. Quality actually matters far more than quantity. It’s better to have a smaller list where most of the people on that list actually open the mail you send rather than a larger list where very few people ever open anything you send them.

The first step to building a quality list is to create a squeeze page. A squeeze page offers the visitor something of value in exchange for their name and email address. It’s very important that what you’re offering is actually of some value. An ebook, a coupon, an interesting or informative video, or anything else that might provide a value to the customer without adding to your cost. A good squeeze page can have a conversion rate of 40% – 50%, meaning that 4 or 5 out of every 10 people that visit it will give their name and email address.

Once you’ve got a good squeeze page set up, it’s time to bring some visitors to it. There are too many marketing methods to cover thoroughly here, so we’ll just touch on a few of the more prominent ones. Pay per click advertising through a service like Google Adwords can be a great way to drive traffic to your squeeze page. If you’re using Adwords, be sure to pick quality keywords that are directly related to your niche. Using keywords effectively ensures that you’ll draw the right people to your squeeze page.

You can also drive traffic to your squeeze page through a blog, or social marketing efforts on Twitter, or Facebook. It’s important to remember not to cross the line from marketing to spamming. If your blog, Twitter account, or Facebook page doesn’t serve a purpose other than pushing your list, it probably won’t attract the right kind of visitors.

Once you’ve built up a high quality list using the steps outlined above, be sure not to blow it. If every email you send is a near-identical sales email, your readers will stop opening your mail in no time. Instead, focus on providing informative content that gives your emails value in the customer’s eyes. Don’t ignore your sales emails all together, just make them part of a bigger picture.

It may sound like a lot of work, but following these steps will ensure that you’ll populate your list with people more likely to respond to your sales pitch. In short, you’ll be selling to people who are interested in buying, rather than having your message fall on deaf ears.

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