Creating an Effective Squeeze Page for Email Lists
What are some of the important parts of squeeze pages?
Everything, you must make sure you have your squeeze page layout, design, and most importantly content right or else you risk losing potential subscribers. Below are some areas to begin your focus on.
Headlines are some of the most important aspects of a squeeze page. They need to be in an attention grabbing color such as bright red with a large and bold font. The headline must catch and hold the attention of the target to be most effective. Using catchy phrases and easy to understand headlines that are straightforward is very important for your page, it makes it look professional and pulls the user in.
Show the benefits of the product in a two column section. On one side, the short and to the point description of the product in a bulleted form will help to keep the target interested by reading off a list. This helps to keep them on top by telling them what they will be getting if they fulfill the submission of their information. Within the other column, the picture of the gift they will be receiving free will keep them intrigued. Make sure to have the auto-respond code set up beneath the image. Making the button nice and big and colorful is important to make sure it stands out among all of the other elements of the squeeze page.
The auto-respond code needs to stay in the top portion of your squeeze page so that potential targets see the form right away. The call to action for the free gift will help to persuade them to click and fulfill the conversion by asking them right away to enter information. The call to action must be a well formed request to “click here for a free product” which will give them the option to follow through with inputting their information.
Always provide a privacy policy that tells potential target visitors that their email addresses and information will not be sold to another company because you hate spam and useless email as much as they do. Always put in a earnings disclaimer as well because this will show them directly that they may not receive the amazing results that others may have before them. This helps to protect you from lawsuits and also gives them a sense of security when putting in their information. Disclaimers help negate responsibility if your product doesn’t work for one people and they are essential to have.
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