List Building Expert

Building a large, high quality list takes a lot of time and effort. Once your list is doing well, the last thing you want is for people to start dropping off, and unsubscribing. The most important thing you can do to avoid that is working to earn, and keep their trust.

Building trust starts during the sign up process. You never want to misrepresent the contents of your list to the subscriber. Make sure that, during sign up, you describe very clearly exactly what the subscriber will get for signing up to your list. If you’re offering any sort of one time incentive for signing up, such as a coupon, or a free trial of a product or service, be sure to deliver that incentive as quickly as possible. The longer your new subscriber has to wait to receive that incentive, the more likely they are to begin developing a distrustful attitude toward you and your list. If you wait too long to deliver that incentive, you run the risk of having them unsubscribe.

It’s important to remember that a direct lie isn’t the only way to break the bond of trust between you and your subscribers. You can just as easily lose that trust by leaving out important details about a product, service, or promotion. For example, let’s say you run a clothing store that’s offering 10% off on all men’s pants. That sale excludes three brands, but your sale e-mail makes no mention of those exclusions. If the customer tries to buy a pair of pants produced by one of the companies that aren’t included in the sale, they will immediately feel lied to. Once that bond of trust is broken by a simple misunderstanding, it is extremely difficult to rebuild that trust. From that point on, the customer will view any promotions you offer with skepticism, if they choose to continue receiving your e-mails at all.

If you stay honest with your subscribers, and share any and all important details with them, you will gain, and keep their trust. As long as they trust you, they will stick with you.l By building trust with your subscribers, you are working to build a quality list that will yield quality sales over time. The best customer is a loyal customer, and an honest, up front list can go a long way toward bringing in loyal customers.

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