List Building Expert

Trust between you and your customers is extremely important, and it’s something that’s been covered on this site before. This time, we’re going to take a look at how you can build trust before the customer ever makes it to your squeeze page. After all, they won’t make it to the squeeze page if they don’t trust your site.

One big mistake a lot of sites make is hiding their content from people who haven’t opted in to their list, and signed up for their site. The idea behind this tactic is to entice the customer to sign up by dangling that content in front of them. More often than not, this creates distrust rather than genuine interest. Hiding your content leaves the customer with the impression that you have something to hide. This tactic actually used to be reasonably effective, but it has been abused heavily over the years, and as such, it no longer has the desired effect of enticing the customer into signing up for your list.

Before signing up for your list, a customer browsing your site is a guest in your part of the internet; remember to treat them as such. It’s good to be excited and passionate about your products and services, but don’t overdo it. If one of your guests spends ten minutes browsing your site before signing up for your site, and your list, only to find that things aren’t what they seemed, they’re going to feel mislead, and they will begin to distrust you. That doesn’t mean you shouldn’t talk yourself up at all, just remember to be reasonable about it. Don’t claim to have won awards you didn’t win, or that don’t exist. Don’t imply that you offer something you don’t. Basically, avoid lies of any sort, and you’ll convert those guests into subscribers.

It might sound a little strange, but try to think of your customers as new friends. If you build a new friendship on honesty and openness, you’ll keep that new friend for a long time. In this case, that new friend will sign up for your list, and hopefully even buy your products. Be clear about who you are and what you have to offer, and you will add quality subscribers to your list.

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