The Money Lies in Your Mailing List
No matter how spectacular your website may be, chances are good that few people will come back to the website unless you give them a reason to. After all, we all behave rather impulsively on the Internet, so much so that we can easily forget where we were 10 web pages ago. A traffic rate of 1,000 visitors might come visit your website and that would be fantastic, but you lose a good deal of potential revenue if those visitors never come back. You could have converted a fraction of the visitors into your customers. The bottom line is that your visitor may not come back to your website again unless you convince them to join your mailing list!
Sadly, many website owners learn too late that offering great content is not enough. If you really want to have your visitors return to your website, the best way to do this is by having them subscribe to your mailing list. The key to having a successful mailing list is getting your subscribers to sign up through an opt-in before they leave. You’ll need both the visitor’s name and the email address to be gathered on the opt-in form.
Your mailing list will allow you to follow up with your subscribers through email. You should use these as a tool to attempt to get the visitor to consider your product again, or to attempt to get them to consider a new product. These new subscribers hold a very real possibility of becoming paying customers, which will increase your profits. In order to boost the number of subscribers, you could write articles. The web is full of popular article directories, one of which is eZine articles, where people write and submit articles on a variety of topics.
Writing good articles that capture the audience’s attention is the key to a successful viral marketing plan. All customers want to do business with knowledgeable people, and these articles will allow you to prove that you have that skill.
Mailing lists grow through the use of the resource box that is attached to the article. Among the things you should include in the resource or bio box are a small amount of detail about yourself, as well as your web site’s address. You should link your resource box URL to your mailing list’s landing page in order to get more subscribers to your mailing list. The publishers of eZine will look over your articles and publish them along with the resource box if they are deemed worth sharing. Viral marketing doesn’t get much easier than that. This is very simple but effective method of having your details attached to every article you write.
James Tan is an Internet Home Business Expert who specializes in Online Businesses. He is with a team of enthusiastic online entrepreneurs who are experiencing exponential growth in their home business from 6 Automated Affiliate Income Streams! Find out how you can get into the action NOW at this web site http://www.MySuccess-eBusiness.com
Article Source: http://EzineArticles.com/?expert=James_Tan_Wee_Liang
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That’s true that’s why they keep on saying that money is on the list but i would rather say money depends on the quality of the list
thanks for this wonderful share.
Jerome
Some optional items you could include in your RESOURCE BOX:
1. Your email autoresponder: I’m not a big fan of this strategy due to the fact that spammers will text-extract your autoresponder address and add it to their spam list. Perhaps this strategy was best for the 1990′s and has now run its course.
2. An anchor URL that is related to one keyword or keyword phrase that you want to build SEO strength for. Example: if I wanted to build search engine relevance/strength for the term “Article Marketing,” I’d link up that term in my resource box to my website. This is an intermediate to advanced level strategy and should not be abused by over-doing it. Keep it simple.